Call it atmosphere, ambience, mystique, tradition... what have you. It's in ruins. I think the Yanks are now in the position where they are OBLIGED to offer a bonus, extra millions or an extra contract year, in order to attract good players to NY.
One factor is of course NY taxes, the playing field on this issue is not level.
Another factor are the problems in the Yankee boardroom, the constant infighting and bickering that has taken place over the past few years.
Mr. Steinbrenner's philosophy of "win-now" or be dragged over the hot coals has apparently eroded the old Yankee tradition of excellence, in which so many of the best MLB players yearned to come and play for the team.
Add to that the fickle nature of the fan-base...
Watching the comments this winter of some of the free agents with respect to playing for the Yankees is not encouraging.